big sky with electrical substation in foreground

High Plains Region

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General Population

872,000 – about 3 percent of the state’s total population. This represents an increase of 3.9 percent (about 33,000 people) since the 2010 Census.

Key Features / Landmarks

Texas A&M University Forest Service

Texas Tech University

Muleshoe National Wildlife Refuge

Palo Duro Canyon State Park

Alibates Flint Quarries

Key Industries

Top 10 Industries by Location Quotient

Animal Production and Aquaculture

Oil and Gas Extraction

Support Activities for Mining

Leather and Allied Product Manufacturing

Food Manufacturing

Crop Production

Pipeline Transportation

Petroleum and Coal Products Manufacturing

Support Activities for Agriculture and Forestry

Heavy and Civil Engineering Construction

Key Benefits


Lubbock Christian University
Texas Tech University
Wayland Baptist University
West Texas A&M University

Junior & Community Colleges

Amarillo College
Clarendon College
Frank Phillips College
South Plains College

Health Science Schools

Texas Tech University Health Sciences Center


Rick Husband Amarillo International Airport

Tradewind Airport

Lubbock Preston Smith International Airport

Lubbock Executive Airpark

Lubbock International Airport

statue of astronaut in Amarillo airport

wheat field with harvesters in the back ground in Texas

Area Overview

The 41-county High Plains region covers about 39,500 square miles in North Texas, stretching from the Oklahoma state line on the east and north and the New Mexico state line on the west to the Lubbock metro area on the south. The region includes two metropolitan statistical areas (MSAs): the Amarillo MSA, and the Lubbock MSA. A solid work ethic, numerous transportation outlets, proximity to markets, and low utility costs all contribute to the region’s success. The long growing season and the irrigated land make the region ideally suited for the growing of any number of crops. More than 25 crop varieties are produced commercially in the region including the region’s primary crops of wheat, sorghum, corn, sugar beets, hay, soybeans, cotton, and vegetables.

How We Help

We know Texas!

For more than 30 years our team members have helped companies expand or relocate to Texas. Either through regional groups or individual cities in Texas, our team members have spent their careers helping businesses move to and grow in Texas. Now we have come together on behalf of our partners to help you connect with a Texas community best suited to help you grow your business. We’ll take the time to get to know you and your project and then we’ll help you find the communities that could be a good fit for you and your business.

Texas Is Calling

Let our team get to know you and help guide you on your move or expansion into Texas. Register your project today with our team and let your trail drive to Texas begin.

Relocation Planning Tool